- Stellantis remains optimistic that its quality-focused EVs will win over customers despite delays.
- CEO Carlos Tavares says rushing EV launches could compromise durability, and performance.
- Ram has delayed the launch of the 1500 REV from late 2024 to early 2025.
Stellantis has delayed the launch of several key EVs, choosing caution over haste as it looks to avoid the pitfalls of rushing unproven models to market. While a pragmatic move, it highlights the challenges the automaker faces as it navigates a rapidly shifting industry.
One of the most significant delays for the struggling carmaker is the Jeep Wagoneer S, a key model for the brand. Originally scheduled for a fall launch, it is now not expected to reach dealerships until the end of the year. Similarly, the production of the Dodge Charger Daytona has yet to begin, though dealerships still anticipate receiving their first units before the end of this year.
Read: Stellantis Reveals New STLA Frame Supporting EVs, Hybrids, Hydrogen, And ICE Trucks
Another delayed EV under the Stellantis umbrella is the Ram 1500 REV. The all-electric pickup truck, underpinned by the firm’s STLA Frame architecture, was first previewed in early 2023 and validation work continues to this day, pushing its launch back from late 2024 to 2025. According to Stellantis chief executive Carlos Tavares, the company doesn’t want to rush the launch of such an important model.
“We don’t want to take risks in terms of validation,” Tavares told Auto News. “It’s very important for Stellantis to demonstrate that we have all the capabilities and that we master the technology with a high level of durability, and that’s exactly what we are doing right now, so we don’t want to rush. It’s better to take a few weeks more to validate properly than to rush and then to make mistakes in terms of quality. That’s what we are doing now. We are validating and we are managing the peak between the products that we have ahead of us.”
But delays are only part of the equation. Stellantis faces an uphill battle with consumer skepticism around EVs, compounded by the potential rollback of the $7,500 federal EV tax credit under the incoming Trump administration. This would push prices higher, further complicating efforts to convince hesitant buyers. Tavares, however, remains bullish, believing that the driving experience itself will win over skeptics.
“It’s all about listening to the customer,” Tavares said. “They will ask us [for[ affordability. They will ask us to sell BEVs at the price of [gasoline vehicles] … At the end of the day, when I make the test drives of those [electric] vehicles, I always come with the same conclusion: It’s a better car.”
It’s a confident pitch, but one that ultimately rests on Stellantis’ ability to deliver. Whether buyers will share Tavares’ optimism when these delayed models finally hit the road remains an open question.
