• Maserati has introduced the Grecale Alba with a limited production for the Italian market.
  • The SUV is based on the base-spec Grecale GT 250, featuring more standard equipment.
  • Priced at €92,300 ($98,100), the Alba cost €5,700 ($6,050) more than the Grecale GT.

Maserati’s marketing department faced strong criticism from Stellantis boss, Carlos Tavares, following a 60% sales plunge this year and a change of CEO. The Trident brand needs to act fast in order to be saved, but their latest move is rather questionable.

The new Grecale Alba is a new special edition of the SUV, exclusive to the Italian market. The odd thing is that the Alba is based on the Grecale GT, which is the base trim of the brand’s entry-level model.

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While this could pass as a clever move to boost sales by offering buyers a more compelling package, there is an asterisk – the Alba is a limited edition. Another bugger is that the company shared a single press photo of the model with a resolution of 800 x 450 pixels, as if we live in the late ’90s.

In any case, the Maserati Grecale Alba is here – at least for Italian buyers. The SUV is distinguished by the Gregale GT thanks to the 20-inch Etere alloy wheels, the full-LED Matrix headlights, the standard sunroof, and the quadruple exhaust pipes.

 Marketing Problem Solved! Maserati Launches Limited Alba Edition Of The Base Grecale
The single low-res photo of the Grecale Alba shared by Maserati.

Besides the pictured Bianco Astro shade that looks special enough, the SUV is also available in Grigio Lava and Nero Tempesta, always combined with black leather upholstery inside the cabin. In fact, the Grecale Alba looks very similar to the press car we drove in the UK last year featuring the same color and wheels, although this one had chrome accents and a red interior (see gallery below).

As expected from a limited edition, the standard equipment has been enriched compared to the Gregale GT, adding features like the Surround View Camera, Wireless Charger, Head-up Display, and a 14-speaker Sonus Faber Premium audio system.

There are no changes under the hood, with the stock turbocharged 2.0-liter four-cylinder mild-hybrid engine producing 247 hp (184 kW / 250 PS) and 450 Nm (332 lb-ft) of torque. Power is transmitted to all four wheels via an eight-speed automatic gearbox. The slowest version of the Grecale accelerates from 0-100 km/h (0-62 mph) in 6.3 seconds, and has a top speed of 229 km/h (142 mph).

The Maserati Grecale Alba is already available to order in Italy, with a price tag of €92,300 ($98,100). For comparison, the cheapest Grecale GT 250 costs €86,600 ($92,000), while the more powerful Grecale Modena starts at €91,600 ($97,300). The company didn’t mention how many units of the Alba will be produced.

Photos: Chris Chilton / Carscoops