- Mercedes-Benz dealerships in the US can receive up to $3,000 for each 2024MY EV they sell.
- Generous incentives worth over $20,000 are also offered for some of the brand’s EVs.
- It will be up to individual dealers to decide if they pass the savings on to customers.
Shoppers eyeing a new Mercedes-Benz EV may soon find themselves in a stronger negotiating position, thanks to a fresh dealership incentive program rolled out by the German automaker. Dubbed the ‘Q4 2024 EQ Sales Challenge’, the initiative runs through January 2, 2025, and rewards dealers $2,000 for each 2024-model-year electric vehicle sold—provided they meet monthly sales quotas.
Dealers hitting quarterly targets can unlock an additional $1,000 per unit sold raising the total to $3,000 and creating a potentially lucrative opportunity for those moving inventory swiftly.
Read: Mercedes-AMG Teases New Electric Super-SUV
As reported by Cars Direct, the program is designed to pad dealership margins across the United States, but it’s worth noting the savings won’t automatically trickle down to buyers. Whether or not customers see a slice of this incentive pie will hinge entirely on the generosity—or desperation—of individual dealers.
Still, Mercedes is already dangling significant offers to tempt buyers. For instance, the high-performance Mercedes-AMG EQS 53 is currently available with $7,500 in Lease Bonus Cash and a massive $15,000 Incentive Bonus.
Of course, those interested in picking up the keys to a new Mercedes EV, particularly those in the luxury segment, should be aware that many models experience eye-watering levels of depreciation. This phenomenon isn’t limited to Mercedes products and impacts many, if not most, EVs out there, but the depreciation experienced by some higher-end models is particularly shocking.
Earlier this year, a study found that on average, the Mercedes EQS loses 47.8% of its value just 12 months after purchase. Plenty of other high-end EVs lose value at an alarming rate, including the likes of the Jaguar I-Pace and Audi e-tron.
Looking ahead, the EQS itself is living on borrowed time. A facelift is in the works, but it’s not expected to survive into a second generation, as the German company will merge it and the S-Class into a single model line offered in both ICE and BEV guises. The electric version of the next S-Class will be underpinned by the MB.EA Large architecture while the ICE version will use the existing Modular Rear Architecture platform.
