• The Damd WR-V Reverb makes Honda’s budget-friendly SUV look like a ’90s Jeep.
  • The model will debut at the Tokyo Auto Salon 2025, and likely end up in production.
  • Damd has also modified the Toyota Sienna, Honda N-Box, and Daihatsu Taft.

It seems no car is safe from Damd’s retro-inspired tinkering, and frankly, we’re all for it. The Japanese tuner, known for giving even the most unassuming vehicles a full-blown identity crisis, is gearing up for the 2025 Tokyo Auto Salon with its latest creations. Needless to say, the standout is the WR-V Reverb. What’s so special about it? Well, Damd took Honda’s modest SUV and gave it a full-on Jeep Cherokee XJ cosplay makeover.

The WR-V Reverb features a completely redesigned front end with a six-slot grille and rectangular headlights that pay homage to the classic Cherokee. The transformation doesn’t stop there, as Damd even threw on decals reminiscent of the wood paneling found on vintage American station wagons. It’s part Jeep, part retro family hauler, and all kinds of quirky.

More: Suzuki Jimny Transformed Into A Little Jeep Cherokee XJ Impersonator

This isn’t just a quick sticker job or a flashy paint scheme either, as Damd went all in. The WR-V Reverb gets a boxier hood and a rugged front bumper with unpainted plastic and faux aluminum accents. It’s like the little Honda is trying to convince you it could survive a weekend in Moab, even though it’s still front-wheel drive. Completing the look is a set of black steel wheels wrapped in BF Goodrich mud-terrain tires.

The Humble WR-V

Underneath all the Jeep cosplay, though, the WR-V remains true to its practical and affordable roots. Introduced in 2023, as the Japanese-market version of the Indian-built Honda Elevate based on the City sedan, the WR-V is powered by a naturally aspirated 1.5-liter i-VTEC engine producing 119 hp (89 kW / 121 PS) paired to a CVT gearbox.

Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
The original Honda WR-V (above) compared to the Damd WR-V Reverb (below).
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis

Of course, the WR-V Reverb is just one part of Damd’s eccentric lineup for the Tokyo Auto Salon. The tuner has three more creations ready to turn heads. First up, the Toyota Sienta Stuart. This minivan has been transformed into a bizarre love letter to classic British cars, complete with round headlights and a Mini Cooper-inspired grille.

Next, we have the N-Box Custom Rodney, which brings a sporty edge to the Honda N-Box Custom kei car. Damd’s makeover includes a redesigned grille, larger bumper intakes, sleek side skirts, and eye-catching bronze accents sprinkled across the bodywork. Sure, it’s still just a kei car, but at least it looks like it means business.

Taft Lucky by Damd
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis

Finally, the Taft Lucky is one of several different versions of the Daihatsu Taft outfitted with a Damd bodykit. Damd added rectangular headlights, an upright nose, aftermarket alloy wheels, and a two-tone, vintage-inspired color scheme that somehow makes the Taft look like it’s auditioning for a retro safari. The goal was to create a modern reinterpretation of the 1990s Daihatsu Rocky F300 off-roader, though the kei car proportions are unmistakably present.

It’s adorable, nostalgic, and delightfully ridiculous in the best way possible. Bonus points: this one’s already available to order as a complete vehicle or a DIY conversion kit.

The other three concepts will likely follow the same path after their first public outing at the Tokyo Auto Salon.

Damd’s lineup At The Tokyo Auto Salon 2025
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis
Damd WR-V Reverb Gives Honda’s Budget SUV A ’90s Jeep Cherokee Identity Crisis