- Some Dodge dealers are already offering significant discounts on the Charger Daytona.
- Set to arrive late this year, one Maryland dealer is currently offering $3,713 off a Scat Pack.
- Most of them have cars listed at MSRP, although markups could become more common.
Dodge dealers are gearing up to launch the all-new Charger Daytona, but it appears some of them might be experiencing a lack of demand. While that remains unclear, we found a few already offering thousands of dollars in discounts.
This is the exact opposite of what you’d expect to happen with an all-new model in the market, as dealers typically add hefty markups. That’s certainly the case with the Volkswagen ID. Buzz as we recently spotted one dealer asking $35,000 over MSRP – although they’ve now dropped it down to a $20,000 markup.
More: 2024 Dodge Charger Daytona Starts At $59,595
It’s a different story over at Dodge, where Blaise Alexander Chrysler Dodge Jeep Ram of Mansfield, Pennsylvania has a 2024 Charger Daytona R/T listed for $68,988. That’s $1,982 below the car’s sticker price of $70,970.
Maryland’s Heritage Chrysler Dodge Jeep Ram of Parkville is being even more generous as their Charger Daytona Scat Pack carries a $3,713 discount. This lowers the price from $80,175 to $76,462.
While it’s probably too early to read into things, most Charger Daytonas are being listed for MSRP. Of course, since they’re not on dealer lots yet, only a handful are showing up in inventory and it’s possible that markups may be right around the corner.
That’s what happened at Volkswagen as the company was initially able to keep a lid on markups. However, as more dealers took delivery of the van, some started adding $5,000 or more onto the price tag.
It will be interesting to see if the Charger Daytona follows a similar path, but it’s a radical departure from its predecessor. The R/T starts at $59,595 and features a dual motor all-wheel drive system with 456 hp (340 kW / 462 PS) and 404 lb-ft (547 Nm) of torque. Buyers will also find a 100.5 kWh battery that promises to deliver 317 miles (510 km) of range.
The Charger Daytona Scat Pack is even more extreme in terms of performance and price. It starts at $73,190 and has 630 hp (470 kW / 637 PS) and 627 lb-ft (849 Nm) of torque. This lowers the 0-60 mph (0-96 km/h) time from 4.7 to 3.3 seconds, but the range plummets to 260 miles (418 km/h).
