- Lamborghini’s Ad Personam division was tasked with making a one-off Urus unlike any other.
- Complementing the wild exterior are several custom interior touches.
The Lamborghini Urus has become a common sight in Miami, Florida. In fact, there are so many that it can be difficult to differentiate one from the other. So, when Lamborghini decided to create a special Urus SE for Art Basel Miami Beach, it had to get creative.
This particular Urus SE has been brought to life by the experts within Lamborghini’s Ad Personam division. They spent more than 230 hours adorning the bodywork in a one-off paint scheme that perfectly suits the glitz of Miami Beach.
Read: Lamborghini Revuelto Has A 2 Year Wait List, Urus Sold Out Until 2026
Most of the exterior panels are finished in different hues of grey and black, with eye-popping Blu Glauco accents joining in to make the super SUV stand out. These blue accents stretch across the driver’s side front quarter, down the sides, and several areas of the rear end, including the rear diffuser.
No customized Lamborghini would be complete without a special interior, so designers have added matching blue ‘Miami’ graphics to the carbon fiber dashboard. The Urus also has custom kick plates and the finest black leather contrasted by bright red accents.
“We are always excited to bring true innovation and artistry to Miami, especially during this moment when the city is filled with inspiring creatives, designers and artists,” Lamborghini chief executive Stephen Winkelmann said. “With demand for Lamborghini vehicles at an all-time high, I am very proud of this special Urus SE which highlights the infinite customization possibilities of our Ad Personam program.”
Although this specific paint job won’t be replicated, the Ad Personam division does give Urus customers plenty of different ways to make their vehicles stand out. Of course, customizations don’t come cheap and can significantly bump up the SUV’s starting price, which, in plug-in hybrid SE guise, starts at $258,000.
