- Mercedes is embracing customization and opening a new Manufaktur Studio in Germany, which will enable visitors to see custom components installed in their vehicle.
- An assortment of new Manufaktur options are coming to the S-Class as well as the AMG lineup.
- The company also announced a new PixelPaint technology, which will usher in a new era of custom paint jobs.
Personalization has exploded in popularity and automakers are loving it because pricey options pad their bank accounts. Given this, it’s not surprising to learn Mercedes is elevating their Manufaktur program and opening an all-new Manufaktur Studio.
Located within the company’s Sindelfingen complex, the Manufaktur Studio is being billed as an exclusive area where customers can experience the “highest degree of customization.” In particular, they can see handcrafted components being installed into their new car.
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As the company explained, “After customers have configured their dream vehicle at the Centre of Excellence, individual components … are manufactured at the Manufaktur with elaborate precision and by hand. In the new Manufaktur Studio, they can then experience first-hand how the vehicle is customized according to their individual wishes.” Craftsmanship is the name of the game and Mercedes said the Studio will only work on up to 20 vehicles per day.
Besides opening the new Studio, Mercedes confirmed plans to offer a variety of new Manufaktur colors and interior options for the S-Class next year. The automaker didn’t elaborate, but confirmed further customization is coming to the AMG lineup as well.
While the automaker was coy on specifics, they did mention a new PixelPaint technology. It’s being marketed as an “innovative high-resolution painting process” that draws inspiration from inkjet printers.
Designed to enable a wide range of multi-colored paint jobs, the PixelPaint process “applies high-quality paint directly onto the vehicle body with incredible precision.” This printer-like capability enables custom patterns and designs to be easily applied with the “highest level of accuracy.” The possibilities are virtually endless and we’re interested to see what customers come up with.
