- Honda’s Prologue sold 6,823 units in November, marking its best month on record.
- Acura’s struggles persist as the Integra and TLX both saw double-digit sales drops.
- The Honda Pilot saw a 38.5% sales increase in November, while the CR-V was up 9.5%.
November’s performance for the Honda Group was a tale of contrasts, most notably the continued decline in sales of Acura’s two remaining sedans, the Integra and TLX. But in the midst of these disappointing numbers, there are a few bright spots, including the Honda Prologue. Let’s dive into the details.
Prologue Breaks Records
In November, Honda delivered 6,823 units of its electric Prologue SUV, setting a new monthly sales record. Since its launch in April this year, the Prologue has moved a total of 25,132 units, a respectable figure for a vehicle still finding its place in the competitive electric SUV market. Developed in collaboration with General Motors, the Prologue is built on the same Ultium battery architecture and BEV3 platform as the Chevrolet Blazer EV, Acura ZDX, and Cadillac Lyriq, and is manufactured by GM.
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What makes the Prologue particularly impressive is its ability to outpace GM’s own offerings based on the same platform. In the third quarter of 2024, the Prologue sold 12,644 units, easily surpassing the Chevy Blazer EV (7,998 units) and the Cadillac Lyriq (7,224 units). Ouch. It’ll be interesting to see how the Prologue fares at the end of Q4, especially when GM’s results come in, given that the company has stopped releasing monthly sales reports.
Sales Snapshot: Honda vs. Acura
Overall, Honda and Acura saw an uptick of 14.5% in November, with total sales reaching 121,419 units. Year-to-date, they’re up 8.7%, tallying 1,288,260 units. Breaking it down, Honda had a solid November, with sales increasing 15.9% (110,020 units) and an 11.1% rise year-to-date (1,168,890 units). On the flip side, Acura took a hit, with sales dropping 10.1% in November. Year-to-date, however, Acura is still up a modest 2.6%.
Accord, Integra, and TLX: Supply Chain Struggles
Honda has been quick to blame the struggles of some of its key models, like the Accord, Integra, and TLX, on supply chain constraints. Specifically, the retooling of the Marysville Auto Plant to establish Honda’s EV Hub in Ohio has caused production delays. While this might explain some of the shortfall, it doesn’t do much for the dealerships facing disappointed customers looking for the latest sedans.
Honda Pilot Soars, Acura Stumbles
The biggest success story from Honda and Acura in November was the Honda Pilot, which saw sales soar by 38.5%, reaching 12,652 units. Other popular Honda models like the CR-V (+9.5%), Civic (+9.1%), Odyssey (+12.2%), and HR-V (+18.3%) also posted solid gains.
Acura, on the other hand, had a rough month, with only the MDX SUV (+6.2%) managing to show a positive sales trend in November, moving 3,386 units. The rest of the lineup didn’t fare well, with the Integra and RDX falling 18.5% and 8.3%, respectively. Looks like Acura’s luxury ambitions are facing a rather painful reality check.
