- Toyota is working on a new compact pickup, set to launch in Brazil and other markets in 2027.
- The production model will reportedly be built on upgraded TNGA platform underpinnings.
- It’s expected to feature a hybrid powertrain with an optional all-wheel-drive configuration.
Toyota has reportedly shared its future strategy for the Brazilian market with its dealers, which includes plans for a new compact pickup. According to those in attendance, the truck is scheduled to debut in 2027 and will draw inspiration from the 2023 Toyota EPU Concept, featuring a hybrid powertrain, an AWD option, and unibody construction.
Since the debut of the fully electric EPU concept in 2023, speculation has been rife about the development of a hybrid version for production. Toyota officials have openly admitted they would be interested in a Ford Maverick rival for the US market, though discussions remain ongoing. It now appears that the project has received the green light for South America, with the truck expected to arrive in Brazilian showrooms within two years.
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As reported by Motor1 Argentina, the new truck is part of Toyota’s substantial $2.2 billion investment in the region, initially announced in March 2024. This investment encompasses further development of the TNGA platform, alongside enhanced hybrid (HEV) and plug-in hybrid (PHEV) powertrains with increased outputs and an AWD option.
In addition to the compact pickup, dealers were told that Toyota plans to apply the upgraded TNGA underpinnings and the new hybrid system to refreshed versions of the Corolla and Corolla Cross tailored for the Brazilian market. The electrified setup is expected to be based on the 2.5-liter hybrid used in the Toyota RAV4, with the base engine compatible with both gasoline and ethanol fuels.
Design and Competition
The design of the new truck is anticipated to draw inspiration from the EPU concept, though modifications will be necessary to accommodate the different underpinnings. The concept vehicle measured 199.6 inches (5,070 mm) in length and featured a generous wheelbase of 131.8 inches (3,350 mm). It also featured a clever rear bed that could expand its cargo-carrying capabilities.
Positioned below the Toyota Hilux, the yet-unnamed model will compete in a crowded segment in the region against rivals such as the Fiat Toro, Ram Rampage, Ford Maverick, and Chevrolet Montana. Toyota isn’t the only automaker eyeing the South American compact unibody pickup market; Renault, Nissan, and Volkswagen have also confirmed plans to introduce similar models in the region.
US Market Prospects
It remains unclear whether Toyota will introduce the electrified compact truck in North America. However, based on earlier comments from Toyota Motor North America CEO Ted Ogawa, the key challenge lies in making the model affordable. That said, for the truck to stand any chance of success in the US market, it would need to be manufactured in the U.S. or Canada to avoid the infamous “chicken tax”—a 25% tariff on imported light-duty trucks that has been in place since 1964.
Looks like this could be a whole new battle for Toyota, but at least they’ve got their hybrid ducks in a row for now.
2023 Toyota EPU Concept
