- Volkswagen dealers have embraced ID. Buzz markups and one is seeking $35,000 over MSRP.
- Other dealers are asking $5,000 to $10,000 over sticker, so it pays to shop around.
- The ID. Buzz starts at $59,995 and has 282 hp as well as 234 miles of range.
The dam has burst on ID. Buzz markups as numerous dealers are now advertising the van over MSRP. The most egregious is Volkswagen San Bernardino, which has two 1st Editions listed for $107,668. Both carry a MSRP of $72,668 and that means they have a $35,000 markup.
That’s a ridiculous number as the ID. Buzz starts at $59,995. This means the markup is 58% of the price of the van itself.
Review: The VW ID. Buzz Is The Coolest Minivan On The Block, But There’s A Catch
Unfortunately, Volkswagen San Bernardino isn’t the only rotten apple as Maryland’s King Volkswagen has added a $10,000 markup to their 1st Edition. This means they’re looking to get $81,895 instead of the MSRP of $71,895.
Illinois’ Larry Roesch Volkswagen has a slightly more modest $5,000 markup, which boosts the price of their van to $77,300. It’s a similar story at Emich Volkswagen of Boulder and Denver, which appears to have sold several vans with $5,000 markups.
One of the more interesting models up for sale is a $76,295 ID. Buzz Pro S from Napleton’s Auto Park of Urbana, Illinois. While the Pro S starts at $59,995 this one features a Mystery Machine wrap from Scooby Doo. Is it worth the price of admission? Probably not, but at least you’re getting something unique for the elevated price tag.
Volkswagen of America began ID. Buzz deliveries last month and was initially able to keep a lid on markups – or at least blatantly advertised ones. Now that more dealers have vans in stock, markups are a common sight. This is interesting to note as Volkswagen warned against them.
Speaking of which, greedy dealers are helping to prove Volkswagen’s case for Scout’s direct to consumer model. Dealers were up in arms about this, but the massive markups show they can’t be trusted.
