- Dodge dealers are offering huge discounts versus MSRP on 2024 Charger Daytona EVs.
- We’ve seen retailers offering up to $21k off some new R/T and Scat Pack models.
- Stellantis is reportedly fast-tracking ICE Charger rollout to deal with slow EV demand.
Dodge’s Charger Daytona is one of the most interesting performance cars in America right now. It’s got plenty of power, it’s got the ’68-inspired retro styling, and its got the muscle credibility that comes with the Charger badge. And as the first ever electric muscle car, it’s certainly generated plenty of attention. But instead of charging way over MSRP to hoards of buyers hungry to get into one, Dodge dealers are actually offering huge discounts.
A look at dealer ads online shows some retailers are offering almost $21k off one of the new EVs. Lia Chrysler Jeep Dodge Ram in Schenectady, NY, says you can take its Scat Pack (mis-labelled as an R/T Scat Pack) home for $61,740 even though it has an $82,175 MSRP. That’s a $20,435 saving. And Gresham Dodge in Oregon is offering $13k off an $83k Scat Pack but claims it will match any other dealership.
Related: First Dodge Charger Daytona EVs Land At Dealers
The deals aren’t restricted to the 670 hp (679 PS / 500 kW) Scat Pack, either. They’re available on the less expensive 456 hp (462 PS / 340 kW) R/T, too, which offers a more useful 308 miles (496 km) of electric range to the Scat Pack’s feeble 241 miles (388 km).
Dick Scott Chrysler Dodge Jeep Ram in Plymouth, MI, is asking $59,652 for a Bright White R/T with an MSRP of $70,175, while Clay Cooley Chrysler Dodge Jeep in Irving, TX, has a Diamond Black R/T with the same MSRP that it’ll sell you for $17k less than list.
And these are not isolated cases. Check out this cars.com link and you’ll find many more discounted Daytona being advertised well below MSRP. While it’s great to see that dealers aren’t trying to bleed buyers dry the way they were doing a few years ago when new car supply was limited, it does suggest demand for the new electric muscle car is less than stellar.
You might argue that’s because the MSRPs are extremely high, reviews have been mixed, and the four-door version isn’t out yet. But the main reason has to be that although plenty of people are curious about the first electric Charger, most would rather have a gas version, even if doesn’t accelerate quite as fast.
Last year we reported that Dodge was pulling the debut of the ICE version of the Charger – which gets a couple of Hurricane inline six options but no V8s – forward because that’s the model fans are clamoring for. Maybe the discounts on that won’t be so impressive when they arrive later this year.
