- Audi has confirmed plans to launch the redesigned Q3 and A7 later this year.
- They’ll be joined by “numerous new plug-in hybrids” as the brand rejuvenates its lineup.
- The changes can’t come fast enough as global sales fell 11.8%, while EVs dropped 8%.
Audi had a disappointing 2024 as sales declined 11.8% to 1,671,218 units. German sales dropped a staggering 21.3%, while the company also posted declines in China, North America, and Europe.
If that wasn’t bad enough, the company’s bet on electric vehicles isn’t paying off. Despite launching the new Q6 e-tron, EV sales fell 8% to more than 164,000 units. Most customers opted for the affordable Q4 e-tron, which generated nearly 108,000 sales.
More: Audi’s 2024 Sales Tanked And The Numbers Are Worse Than You Think
Those numbers aren’t great and Audi blamed the declines on “challenging economic conditions, an intensely competitive market, and limited availability of parts.” The automaker went onto note they’re in the process of updating their lineup and this has only had a gradual impact on sales.
2024 Audi Sales
As CEO Gernot Döllner explained, “2024 was part of a transitional phase as we move towards our new product portfolio.” He added, “With a clear product and technology road map, Audi is systematically rejuvenating its product portfolio with over 20 new models in 2024 and 2025.”
Last year saw the introduction of the new A5 and Q5 as well as the A6 and Q6 e-trons. The product offensive continues in 2025 with the new Q3 and A7. Audi added we can expect “numerous new plug-in hybrids as well.”
While the company didn’t have much to say about the upcoming models, the Q3 was spied virtually undisguised in September. It sports a more expressive design with a curvaceous front fascia and a wide mesh grille. They’re joined by split headlights, flowing bodywork, and a more dynamic greenhouse. Under the hood, we can expect an assortment of gas, diesel, and plug-in hybrid powertrains.
The A7 will be a more radical departure as it transitions to become the A6 successor. As part of this change, the sleek Sportback will be replaced by a traditional sedan, a practical wagon, and a capable Allroad variant.
