- Mercedes had a mixed year in the United States, but sales climbed 9% in 2024.
- Crossovers led the way and G-Class sales exceeded 10,000 units for the first time ever.
- EV sales plummeted with the EQB, EQE, and EQS lineups all posting significant declines.
Sales figures continue to trickle in and the latest come from Mercedes-Benz. They paint an interesting picture that shows a preference for gas-powered performance instead of eco-friendly EVs.
Starting with the latter, Mercedes-AMG posted a record fourth quarter with sales of 16,169 units. The G-Class also had its best year ever as customers snapped up 10,987 SUVs.
More: BMW XM Had A Terrible First Full Year With Just 1,974 Units Sold In The US
While that’s good news, Mercedes bet big on electric vehicles and this appears to be a bust. EQB sales were down 36% for the year, while the EQE lineup fell 39%. The range-topping EQS lineup was even harder hit as sales plummeted 52% to a disappointing 6,963 units. Even the eSprinter is struggling as the company only found 828 buyers.
Crossovers were unsurprisingly the best-selling models of 2024. The GLE took the sales crown with 67,928 units and was closely followed by the GLC, which racked up 64,163 sales. In a distant third place was the C-Class, which moved 35,590 units for a slight increase of 1%.
The company’s other sedans experienced a decline as the CLA was down 2%, while the E-Class was off by half as much. The S-Class fared far worse as sales fell 25% to 8,809 units.
Coupes and convertibles found solid footing as the new CLE lineup generated 14,333 sales. The AMG GT climbed 77% to 3,491 units, but the SL fell 56% to 1,608.
Overall, Mercedes-Benz USA finished the year on a positive note as passenger vehicle sales were up 9% to 324,528 units. That trailed BMW (371,346) and Lexus (345,669), but the brand beat Audi (196,576), Cadillac (160,204), Acura (132,367), Volvo (125,243), Lincoln (104,823), and Infiniti (58,070).