- Hyundai sold 836,802 vehicles in the United States last year to achieve a new annual record.
- Kia America also posted record annual sales of 796,488 units.
- The success was largely due to crossovers, but sedans and EVs also helped.
Hyundai and Kia have a lot to celebrate as both achieved record sales last year. Starting with the latter, Kia sold 796,488 vehicles in the United States to beat their previous all-time sales record.
The Sportage was the most popular model as it achieved an all-time annual sales record of 161,917 units. It was followed by the K4/Forte (139,778) and Telluride, which also broke its annual sales record as customers snapped up 115,504 crossovers.
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Kia EV sales soared 74% and accounted for 7% of sales for the entire year. The EV9 found 22,017 takers, while the EV6 wasn’t far behind at 21,715.
However, everything wasn’t rosy as K5 sales fell 28% to 46,311 units. The Niro, Soul, and Seltos also posted declines.
Kia 2024 U.S. Sales
Moving onto Hyundai, they sold 836,802 vehicles in the United States last year to hit a new record. The company also achieved record retail sales of 742,009 units, while several models – including the Palisade, Ioniq 5, Tucson Hybrid, and Santa Fe Hybrid – posted their own yearly sales records.
The Tucson led the way with 206,126 sales, which was down 2% from last year. The model was followed by the Elantra (136,698) and Santa Fe (119,010).
While a surprising number of models posted year-over-year declines, the Ioniq 5 was up 31% to 44,400 units. Palisade sales soared 23% to 110,055 units and that’s notable as a redesigned model is on the horizon.
On the flip side, the Santa Cruz was down 13% to 32,033 units. The value-focused Venue was down 12%, while the Ioniq 6 was off 6%. Interestingly, the Sonata eschewed the K5’s fate as sales jumped 53% to 69,343 units.
Hyundai Motor North America CEO Randy Parker said, “This was an incredible record-breaking year for Hyundai, largely driven by the success of offering consumers a variety of product and powertrain options that fit their needs.” He went on to suggest this will continue thanks to new models such as the Ioniq 9.