- Lamborghini continues its growth trajectory with another record-breaking year.
- The 10,687 deliveries in 2024 represent an increase of 6% compared to 2023.
- The Lamborghini Revuelto supercar recorded the biggest growth in 2024.
The bull keeps charging. Lamborghini has notched its most successful year ever, delivering a record-breaking 10,687 vehicles in 2024, a 6% increase over the previous record set just last year. This milestone cements the Sant’Agata-based brand’s position as one of the dominant players in the luxury automotive world.
At the core of this success is global growth across Lamborghini’s key markets. The EMEA region (Europe, Middle East, and Africa) led the charge with 4,227 deliveries, marking a 6% uptick. Meanwhile, the Americas accounted for 3,712 units, a 7% increase, and the Asia-Pacific (APAC) region, including China, contributed 2,748 units, growing 3% year-over-year.
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The company didn’t reveal the detailed sales numbers for each model but we can safely assume that the Urus retained its position as the best-selling Lamborghini. The latest version of the SUV is the plug-in hybrid Urus SE, serving as a replacement for the S and Performante trims.
The company said that the electrified Urus has received an “immediate positive response on a global scale”, with its order bank having been already filled until 2026.
Lamborghini didn’t neglect to mention the outgoing Huracan, which played a “pivotal role in the success of 2024” despite being in its twilight years. The baby Lambo remains in production, with deliveries of the Sterrato, EVO Spyder, Tecnica, STO, and STJ derivatives continuing throughout 2025. Later this year, the V10-powered Huracan will give way to its electrified successor, the Temerario, featuring a significantly more powerful plug-in hybrid V8.
Still, the Lamborghini that recorded the biggest growth in 2024 was the Revuelto. The flagship supercar with the plug-in hybrid V12 has an order portfolio that extends until the end of 2026.
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Lamborghini is going through a transitional period, with three new model launches in the past 18 months. Following the discontinuation of the Huracan, the Sant’Agata brand will become the first “super sports car manufacturer” to have a PHEV-only lineup as part of the “Direzione Cor Tauri” strategy.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, said: “2024 was a year of continuous growth for Automobili Lamborghini, in line with the positive trend of the last several years”. The Lamborghini boss added that the 2024 results “highlight the success of strategically balancing supply and demand, along with a well-calibrated order portfolio, strengthening the brand’s desirability and the residual value of our products”.
Federico Foschini, Chief Marketing and Sales Officer of Lamborghini highlighted the support of their worldwide network that includes 186 dealerships in 56 international markets. Foschini added that the brand “is not only a leader in the super sports car segment, but also a touchstone for the future of luxury automobiles”.
