- Americans bought 1.3 million EVs in 2024, up 7.3 percent on 1.21 million registrations recorded the previous year.
- The Toyota bZ4X, Hyundai Ioniq 5, Cadillac Lyriq, Hummer and Ford F-150 Lightning all enjoyed stronger demand.
- Tesla, Mercedes, Volvo and VW all sold fewer EVs during 2024, though Tesla’s Model Y was the best seller.
The EV market in America might not be growing as fast as some automakers predicted, but it’s definitely still growing. New figures published this week show sales of electric vehicles in the US hit 1.3 million last year, up 7.3 percent versus 2023 when 1.21 million were registered.
Tesla Leads, But Its Grip Is Slipping
Tesla once again dominated the market, though its sales fell 5.6 percent to 633,800, dropping its market share from 48.7 to 44.4 percent. Ford came home in second place, and was up 8 percent (to 97,900), while Rivian (up 3.8 percent to 51,600) was the third biggest EV player. At the other end of the table Mercedes, VW and Volvo all struggled, each brand’s sales dropping by at least 40 percent.
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New arrivals that helped bump up the overall sales figures include the Chevrolet Equinox and its Honda Prologue brother, which notched up 61,900 sales between them, the Chevy Blazer (23,100), Tesla Cybertruck (39,000) and Kia EV9 (22,000), according to Cox Automotive.
Amusingly, the Prologue turned out to be GM’s best-selling EV, with 33,017 deliveries—easily outpacing the Cadillac Lyriq (28,402) and Chevy Blazer (23,115).
But some old timers enjoyed a resurgence, including the Subaru Solterra (+ 40 percent), Nissan Leaf (+57 percent) and Ariya (+47 percent), facelifted Hyundai Ioniq 5 (+31 percent), Ford Mustang Mach-E (+27 percent) and F-150 Lightning (+39 percent).
EV SALES USA 2024: BRANDS
Big Swings for Specific Brands
Toyota bZ4X’s also enjoyed a massive 99 percent upswing (no doubt thanks to heavy incentives), helping it overtake VW’s ID.4, which had a terrible year, registrations tanking by 55 percent to 17,000. The arrival of the much funkier, if pricier, ID.Buzz – 2025 NACTOY utility of the year – and a forced stop to production due to faulty door handles can’t have helped, and Ford ended the year having shifted three times as many Mach-Es as VW did ID.4s.
Sales of GM’s humongous Hummer mushroomed 331 percent from 3,200 to 14,000 and after a slow start Cadillac’s Lyriq also seems to have hit its stride. Lyriq sales climbed 210 percent to 28,400 ensuring it outsold its BMW iX rival by a factor of almost two to one.
Model Y Stays on Top, Despite a Dip
To no one’s surprise the Telsa’s Model Y remained top dog, even though its sales declined over the last 12 months. The egg-shaped SUV was purchased 372,600 times in 2024 but that figure was down 6.6 percent from 2023 when sales came within a hair of touching 400k.
Perhaps the just-announced facelift for the Model Y can help reverse the downward trend, though last year’s overhaul didn’t do the Model 3 much good. Its sales fell 17 percent from 230,000 to 189,900 despite a mid-year refresh.