- Tata’s upcoming Avinya X will be built on Jaguar Land Rover’s EMA platform.
- The premium SUV will share its electric motors and battery packs with future JLR EVs
- The Indian company also debuted gas and petrol versions of the smaller Sierra SUV.
Tata Motors isn’t exactly the first name that comes to mind when you think of premium vehicles, but the Avinya X concept, unveiled at Auto Expo 2025 in India, might just change that perception. This modern crossover isn’t just a design exercise, as it’s a preview of Tata’s upcoming premium Avinya lineup.
Think of it as Tata’s take on the Range Rover Velar in more ways than one. All Avinya series models will be built on Jaguar Land Rover’s Electrified Modular Architecture (EMA) platform, thanks to Tata’s ownership of JLR, though the deal involves a royalty fee. Signed in 2023, the agreement includes key components like electrical architecture, drive units, battery packs, and manufacturing expertise, forming the backbone of Tata’s electric push.
Crafting a premium electric SUV that stands out in a sea of sameness is no small challenge, and while Tata’s design team has delivered a modern and minimalist look, it’s not without familiar influences. The Avinya X concept ditches the traditional grille entirely, opting for a broad, body-colored panel. Above this, a slim LED light bar spans the width of the fascia. That said, many readers will notice more than a passing resemblance to the electric Lancia Ypsilon.
Read: Tata’s Budget-Friendly Curvv Coupe SUV Debuts With EV And ICE Options
The top half of the Avinya X concept is finished in gloss black, including the hood, roof, and pillars. Key standouts of the side profile include the black and silver wheels, black side skirts, and hidden door handles for the second row. Thick C-pillars, a long rear overhang, and a tapered rear window are also reminiscent of the sleek Velar.
The concept’s cabin is quite minimal but still manages to look quite nice. A large infotainment screen similar to those used by recent JLR models is featured, as is a slim digital instrument cluster. The concept also has brightly colored ambient lighting and plenty of soft-touch leather.
The production version of the Avinya X will include advanced features like vehicle-to-load and vehicle-to-vehicle capabilities. Tata’s upcoming electric SUV is also expected to deliver a range of well over 300 miles (480 km) on a single charge.
Tata’s ICE Sierra Makes a Comeback
Also unveiled alongside the Avinya at Auto Expo 2025 was the new combustion-powered Sierra concept. While Tata is already developing an electric version of the Sierra, the fossil-fueled variant brings its own rugged and distinctive design.
As reported by Autocar India, the new SUV will likely be offered with a 2.0-liter diesel four-cylinder delivering 170 hp and 258 lb-ft (350 Nm) and a 1.5-liter turbocharged petrol four-cylinder with 170 hp and 207 lb-ft (280 Nm). Like the Avinya, the Sierra has a compelling design with a boxy shape, short overhangs, and LED lights at the front and rear. Sales of the ICE model should start in the second half of this year.
Tata Sierra ICE Concept
