- We just drove the Lamborghini Urus S around Los Angeles for a few days.
- Before picking up the keys, we asked what you wanted to know about it.
Let’s face it, the Lamborghini Urus was inevitable. If a brand like Lamborghini wants to keep its head above water in today’s car market, it needs cars like the Urus. And the numbers don’t lie: this Italian SUV helped Lamborghini set its best sales year… ever. It’s proof that even the most iconic brands have to evolve, sometimes in ways that feel less like a dream and more like a necessary compromise.
Lamborghini Urus S Review: The Tamest Raging Bull Still Has Some Wild DNA
Sure, it might not have a V12 or even a V10, but it’s still the best-seller in their current lineup. By far.Plus, it’s the only Lamborghini that can actually fit more than two people without triggering a lawsuit for discomfort. To find out what all the fuss is about, we tested one in Los Angeles recently.
Before we set off, we asked what you wanted to know about the biggest Bull on sale today. The questions you asked were pointed and specific. Without further ado, here are your answers in written and video form!
Is it worth the money?
The short answer is absolutely not. No car that costs some $300,000 is really “worth it” in a sea of other cars that can get you from A to B for ten or maybe even 100 times less. In fact, even if the argument is that you want to be moved emotionally, that’s doable for far less cash. Don’t get me wrong, this is a very fun and flamboyant car, but it’s not worth $300,000 either. Of course, the same applies to any other exotic offering.
How many Audi logos are in it?
Here’s another reason it’s not worth $300,000. It’s badge engineered in line with the Audi RSQ8 and the Porsche Cayenne. While it doesn’t sport any visible Audi or VW logos in the cabin that I could find, it did have several under the hood. See the video below for more evidence of that.
Does it make a V8 sound worthy of a Lamborghini?
In race mode, it sounds fantastic. Does it sound like a V10 or V12? Of course not. That’s okay though because it doesn’t just sound like a Porsche Cayenne or an Audi RSQ8. I drove the V8 Cayenne a few months before this and the two cars have dramatically different soundtracks.
Would you buy this or an X6M?
On paper, these two SUVs are actually pretty similar. The Urus is going to be quicker in a straight line and likely faster around a track too. At the same time, the BMW costs around half of what the Lamborghini does so that sort of answers the question all by itself. I’d rather spend half, have an SUV that’s nearly as fast, and then spend the rest on something like a Hyundai Ioniq 5 N and I’d still have enough for a cool classic car to add to the garage too.
Read: Lamborghini Driver’s Fight With Bollards Is Internet Legend
On the other hand, if you really just want the most brash, aggressive super SUV out there, the Lamborghini Urus is easily one of the most compelling. If money is no object, then yeah, just get the Lambo.
Is a naturally aspirated V12 an option?
Sadly no and that’s a shame because I think it would shut up a lot of the people who complain that this isn’t a “real Lamborghini.” In addition, there’s little question that it would sound better and be even faster than it already is.
How quickly does it lose its charm?
Having only driven it for a few days it’s tough to say how long the ‘honeymoon’ period of ownership lasts. That said, it never got old over the time I drove it. Admittedly, I might have driven it in race mode pretty much everywhere I went which ratcheted up the excitement and fun one can have in the Urus. Frankly, I’d recommend all Urus drivers try that because it makes the whole car feel a lot more responsive, aggressive, and frankly… more like what I imagine older Lamborghinis feel like.
