- The brand’s auto arm sold more than 135,000 SU7s last year.
- Xiaomi is adding an electric SUV next to the SU7.
In just three and a half years, Chinese technology giant Xiaomi has gone from consumer electronics to building one of the most hyped electric sedans on the market. The company now has grand ambitions, targeting a sales boost by more than two-fold and the recent launch of its first SUV is an important piece in its strategic plan. It’s also working on an intriguing third model.
During a recent New Year’s Eve broadcast, Xiaomi founder and chief executive Lei Jun revealed the brand delivered over 135,000 examples of the electric SU7 sedan in 2024. That’s a particularly impressive figure when you consider that the car only launched in March, and Xiaomi had initially hoped to sell 100,000 units through 2024.
Read: Xiaomi YU7 SUV Looks Like A Ferrari Purosangue And McLaren Rolled Into One
Sales of the SU7 have steadily increased throughout the year. In June, it sold 14,296 examples, and while sales slowed slightly in July, August, and September, they rebounded strongly in October with 20,726 deliveries. In November, sales again increased to 23,156 units.
To celebrate the 15th anniversary of Xiaomi, the company has taken the wraps off a special hot pink version of the SU7. Available exclusively through the Xiaomi EV app from January 1, it also comes equipped with unique pink and silver wheels.
Xiaomi SU7 15th Anniversary Edition
Xiaomi’s second model was recently unveiled in the form of the YU7 SUV. While technical specifications remain under wraps, it will probably have very similar specs to the SU7 sedan. This includes options for 73.6 kWh, 94.3 kWh, and 101 kWh battery packs. All versions of the YU7 will be sold with dual-motor all-wheel drive, featuring a front 295-hp motor and a rear 386-hp motor, for a combined 681 hp.
The YU7 will cost slightly more than the SU7 but will still be well-priced, at least according to Chinese media which claim prices will be set around the ¥250,000–300,000 (~$34,200 – $41,000) mark. Deliveries will start in June or July.
