- The company was initially planning to launch its first EV in 2025 but has already delayed it.
- Adrian Hallmark says Aston hasn’t decided if the EV will be all-new or based on an existing model.
- Aston Martin is planning several new hybrid models in the meantime.
Aston Martin says it remains committed to launching an EV but won’t be pressed on an exact date for its launch. In all likelihood, the few (if any) luxury buyers holding out for an EV from the British brand will have to wait a few years, at the very least. But, let’s be honest, just how many people are champing at the bit to buy an electric Aston when the brand sells mega ICEs like the DB12, Vantage, Vanquish, and DBX707?
The car manufacturer has been exploring EVs for quite some time. In 2023, Canadian businessman and part-owner of Aston Martin, Lawrence Stroll, said the first electric Aston Martin would hit the market in 2025. However, the company soon pushed back the launch of that model to 2026 and then, in April last year, indicated it probably wouldn’t arrive until 2027.
Read: Aston Martin Pushes EV Debut Back To 2026, Kills Lagonda
Now, Aston Martin boss Adrian Hallmark says the firm will launch an EV “in this decade.” That doesn’t tell us much, but there’s a good chance the EV has been pushed back yet again.
Limited details are known about this EV. During a recent interview with Autocar, Hallmark said Aston Martin’s initial plan called for launching an EV based on an existing model. However, he appeared open to the brand making its first EV a dedicated new model.
“For a company of our size, you have to either replace an existing nameplate and take the brave pill, or create the niche [and do] an incremental model as the first one,” he said. “We haven’t fully decided. The original plan was to go with an incremental model, but we’re looking to other options.”
Hybrids Galore
Hallmark underlined the importance of the company being flexible in the years ahead during the same interview. As such, it will launch more hybrids before the EV arrives. There will also be new hybrids launched “through to 2035.”
“[The way to electrification is] not as clear-cut as three or five years ago, but the general direction is absolutely towards electrification,” he said. “Our commitment is towards carbon-neutral or net zero. But to get there we will double down and add incremental products in the hybrid space before we get to full electric.”
When Aston Martin does decide to launch an EV, it will do so with the help of Lucid. In mid-2023, Aston Martin inked contracts with the EV startup worth over $450 million, giving it access to Lucid’s advanced electric motors and battery packs.
