- BMW iX tops J.D. Power’s 2025 EV Satisfaction Study, outscoring Tesla and Rivian.
- Hyundai Ioniq 6 leads mass-market EVs with top satisfaction ratings in the study.
- 94% of EV owners are eager to stick with electric vehicles for their next purchase.
Electric vehicles are gaining traction, but not all models leave their owners equally satisfied. A new study reveals that EV owners in the US are generally pleased with their vehicles, with the BMW iX emerging as the top-rated model. Despite an 11% drop in sales last year to 15,383 units, the all-electric German SUV has won over its owners, outscoring many more popular EVs in terms of overall satisfaction.
J.D. Power’s 2025 U.S. Electric Vehicle Experience Ownership Study rated vehicles on a 1,000-point scale across several key areas. These included battery range, cost of ownership, driving enjoyment, range accuracy, public charging access, ease of home charging, design, safety and tech features, service experience, and overall quality and reliability. This year, the study surveyed 6,164 owners of 2024 and 2025 BEV and PHEV models to gather their feedback.
Read: 2026 BMW iX Facelift Debuts Cheaper $75k Base Model, New Grilles
The BMW iX scored 790 out of a possible 1,000, earning the top spot overall and leading the premium BEV category. Close behind was another BMW model, the i4, with a score of 783. It was followed by the Rivian R1S at 770, the Tesla Model 3 at 767, and the Polestar 2 at 764. The average rating for premium BEVs was 756, with the Tesla Model Y (749), Audi Q8 e-tron (722), and Cadillac Lyriq (717) falling below this benchmark.
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Leading the way among mass-market BEVs was the Hyundai Ioniq 6 with a rating of 751. However, one could argue the Tesla Model 3 and Y should be considered mass-market BEVs, too, rather than premium offerings. Other strong performers included the Kia EV6 (743), Chevrolet Equinox EV (737), and Hyundai Ioniq 5 (728).
Other Findings
The study also quizzed owners about the education and training they received from dealerships or the manufacturer. While 69% of first-time BEV buyers did receive some education, greater efforts can be made and this could boost ownership satisfaction.
The vast majority of EV owners are also eager to stick with an EV. In fact, 94% said they are likely to consider buying another EV as their next vehicle. According to the executive director of J.D. Power’s EV practice, Brent Gruber, “once consumers enter the EV fold, they’re highly likely to remain committed to the technology.”
The BMW iX’s top ranking underscores how satisfaction doesn’t always correlate with sales figures, highlighting the importance of the ownership experience in shaping consumer loyalty.
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