- Startup EVision offers an external fully customizable LED display for Teslas and other EVs.
- The display is mounted on the front bumper, taking advantage of the lack of a grille.
- The owner can use the display to project fake grilles, custom graphics, and messages.
We’re all familiar with the minimalist, grille-less front ends of modern Teslas and other EVs, but what if that empty space could serve a more personal purpose? Enter EVision, a California-based company aiming to add some flash to the front of your Tesla. Their solution is a wide LED display mounted directly on the bumper, allowing owners to project everything from graphics and photos to videos.
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The concept isn’t groundbreaking, as automakers have toyed with the idea of flashy front-end displays in various concept cars, and we’ve even seen production cars with rear-end screens, like GM’s Baojun EV in China. However, EVision’s solution, which made its real-world debut recently at CES, brings this idea into the aftermarket scene.
Endless Customization
In EVision’s demo, the Tesla Model Y’s front screen displayed various styles inspired by Ferrari, Maserati, Bugatti, and Rolls-Royce models, along with countless variations of fake intakes and DRLs. Want a flying Spiderman on your car? Don’t worry, EVision has you covered. The display can also show any animation or graphic, from galaxies and landscapes to cityscapes.
According to the company, the display “reflects the unique personality of the driver, transforming the Tesla Model Y into a dynamic, head-turning statement on the road.” Additionally, the “fully customizable LED grille” can be used for promotional purposes, displaying ads or various messages. In other words, the only limit is your imagination – and, probably, copyright laws.
EVision
The screen is mounted on a custom bumper made exclusively for the pre-facelifted Tesla Model Y, with users controlling the display through a dedicated smartphone app, instantly changing the appearance of the EV.
In addition to the Model Y, EVision has also shared renderings of a similar display on the Tesla Cybertruck’s boxy front end. And for those who aren’t fans of Teslas, don’t worry – EVision has promised to offer the same product for other manufacturers, as long as the vehicle is electric.
How Much Does It Cost?
At CES, the company confirmed the cost of the LED display will range between $2,500 and $3,000, with installation taking around two hours. Now, before you start thinking that’s a little steep for a bumper sticker with a screen, consider that EVision’s display could be a unique opportunity for rideshare or commercial fleets to generate advertising revenue from their electric vehicles.
That Sounds Great, But Will It Last?
Now, let’s talk about the elephant in the room: durability. While we don’t know if EVision has equipped the display with a protective layer to withstand scratches or impacts (we reached out for more details but haven’t heard back), the placement of this screen, right at the front of the vehicle, naturally makes it vulnerable. We all know that driving at highway speeds can lead to all sorts of debris (rocks, bugs, other objects) bouncing off your car, and even paint can suffer from the impact.
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So, imagine what could happen to a thin, exposed LED screen in the same conditions. And it’s not just an issue for high-speed drives, either. In fact, even low-speed bumps while parking could leave your flashy LED display scratched, cracked, or worse. While it might look great in a demo video, the practicality of having a screen mounted on the most vulnerable part of your car is, well, at least a question mark.
Below, you can find footage from CES 2025 in Las Vegas and some AI-generated videos from EVision’s official YouTube channel.