- Toyota’s RAV4 was the best-selling individual model in 2024, Jato Dynamics data shows.
- The RAV’s ascent to P1 ended the Ford F-150’s four-decade run at the top of the table.
- RAV4 sales grew 9 percent even though a successor is due; F-150 dropped 5 percent.
Presidents come and go, and gas prices ebb and flow, but for over 40 years there’s one thing Americans have been able to rely on, and it’s that the Ford F-150 is the country’s favorite vehicle. But that tradition ended in 2024, when The Toyota RAV4 knocked the F-150 off the top spot, industry figures show.
F-150 sales dropped 5 percent to 460,915 last year, according to data from Jato Dynamics, while Toyota RAV4 registrations increased by 9 percent to 475,193. The RAV has been snapping at the F-150’s heels for several years, but it’s never managed to topple it before. When the F-Series was crowned best selling vehicle in 2023, it was the 42nd time the Blue Oval truck had achieved the feat.
Related: 2026 Toyota RAV4 Spied In America, Could Go Hybrid-Only
Jato Dynamics’ global analyst Felipe Munoz notes that other figures coming out in the next few days or weeks might show a different outcome, but if they do it’ll be because they’ll be referring to the wider F-series family, including the F-150, F-250 and F-350, while this list is only concerned with single models.
What makes the RAV4’s achievement all the more impressive is that the SUV managed it in its twilight years. The current RAV debuted in 2018 and Toyota is expected to unveil an all-new model this summer. We’ve already seen prototypes testing and two weeks ago a leaked photo surfaced online allegedly taken at a dealer event and showing the Chinese version of the future RAV4, the Wildlander.
Getting back to Jato’s best-sellers list, the Honda CRV grew its sales by 11 percent to 402,791, but the fifth-placed Tesla Model Y shrank 3 percent to 372,613, perhaps in part because buyers knew the facelifted model, revealed last month, was on the horizon.
Chevy’s Silverado slipped a couple of percent but the Camry (up 7 percent) and Corolla (up 22 percent) gave Toyota even more reasons to smile. The Nissan Rogue, Honda Civic and GMC Sierra 1500 rounded out the first 10, which notably, did not contain a single Stellantis product.
Munoz and Jato also catalogued 2024’s sales according to brands, the data again showing Toyota on top with just shy of 2.04 million registrations (up 6 percent), with Ford in second place (1.96 million, up 3 percent), and Chevrolet in third spot (1.73 million, up 2 percent). Looking at the automaker group numbers, however, both Toyota and Ford conceded to GM. Check out Munoz’s post below to see the full data sheets.