- The $1,000 discount can be combined with additional bonuses, including $7,500 in lease cash.
- About a year ago, Ford introduced a similar deal, offering a $1,500 discount to Tesla owners.
- Other automakers have also taken aim at Tesla drivers with conquest deals, including BMW and Kia.
Not long after Polestar offered an additional $5,000 conquest bonus on top of it’s $15,000 discount for a total of $20,000 off to any existing Tesla owners or lessees who purchased a Polestar 3, Ford has informed its dealers of its own discount aimed squarely at Tesla owners. Unlike Polestar’s offer, Ford’s is only limited to $1,000, but it could be enough to convince some to make the switch to a Mustang Mach-E.
Read: Kia Tries To Woo Tesla Owners With Discounts
The Tesla Competitive Conquest Bonus Cash offer is available throughout the US for all variants of the 2025 Mustang Mach-E and runs through until March 31. To qualify for the discount, shoppers need to prove they own or currently lease a Tesla, and that they have done so for at least 30 days. There are some other incentives that make the Mach-E tempting.
More Incentives to Make the Switch
The all-electric SUV also comes with $7,500 in lease cash, and both buyers and lessees can get a free home charger installation. For those who already have charging set up at home, Ford provides a $1,000 public charging credit instead, according to Cars Direct. Stack everything together, and the lease price on a Mach-E Select can drop from $38,490 to just $28,990.
Legacy Carmakers Trying To Steal Customers From Tesla
This isn’t Ford’s first attempt at pulling Tesla owners into its camp. Last April, it dangled a $1,500 discount that, like this one, could be combined with other incentives. Plenty of other brands have used the same strategy. For example, BMW has extended conquest bonuses to owners of various brands, including Tesla, while Kia has offered up to $1,500 to tempt Tesla drivers into one of its EVs.
It remains to be seen how many people will choose to ditch their Tesla in favor of a Mach-E because of this latest incentive push. However, Tesla sales have slowed in several markets this year, perhaps in part due to rising anti-Elon Musk sentiment, so it’s hardly a surprise Ford has decided now was the right time to relaunch this conquest bonus.
