- Audi’s CEO has revealed plans for a new entry-level EV to join the lineup.
- The yet-unnamed model will be in the same segment with the Audi A3.
- Production of the new Audi will take place in Ingolstadt, starting in 2026.
Audi might have decided to keep ICE alive for longer than initially expected, but that won’t affect the planned rollout of new EVs. One of them will be an entry-level model similar to the ICE-powered Audi A3, which is expected to debut next year.
The news were shared by Audi CEO Gernot Döllner during an interview with the German newspaper Süddeutsche Zeitung. Döllner described the upcoming model as “an electric vehicle in the same class as the A3”. He also revealed that the EV will be produced in Ingolstadt, starting in 2026.
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The current generation of the Audi A3 was introduced in 2020 based on the MQB architecture and received a mid-lifecycle update in 2024. This means that the (as yet unnamed) EV that could adopt the A2 E-tron or A3 E-tron moniker will be a standalone offering that’ll be sold alongside the A3 rather than replacing it.
The timing of the launch of the compact-sized Audi makes us believe it will ride on the existing MEB architecture, which is already used by the Audi Q4 e-tron and the entire VW ID family. The new EV-dedicated SSP platform is expected to arrive in 2028 or 2029, underpinning the VW Golf Mk9 and future electric iterations of the VW T-Roc, Skoda Octavia, and Cupra Leon.
Chances are that the new Audi will adopt a five-door hatchback bodystyle which is more popular in Europe than four-door sedans. Of course, no one can rule out the possibility of a small crossover, similar to the A3 AllStreet. In any case, the EV will likely inherit the latest styling language of the Ingolstadt brand, combined with high-tech features in the cabin and competitive range figures.
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The entry-level EV could be Audi’s version of the upcoming VW ID.2 that’s also expected to arrive in production form in 2026. If this turns out to be the case, its pricing will be higher than the sub-€25k VW, in line with the more premium market positioning of the Audi brand within the VW Group.
Besides the upcoming A3-sized EV, Audi’s CEO has also revealed that the company will introduce a new model in China this April, which is being developed locally with the help of SAIC.
The German brand is currently going through a tough period due to weaker than expected EV adoption, tough competition, and political uncertainty. It recently announced plans of eliminating 7,500 jobs in Germany by 2029 in a “socially responsible” manner.
