- Ferrari will increase the prices of the Purosangue, 12Cilindri, and F80 by up to 10% in the US.
- Prices of the Roma, 296, and SF90 will remain unchanged, despite being hit by the 25% tariffs.
- The company confirmed its financial targets for 2025 to its investors, causing its stock to rise.
Ferrari had a quick response to President Donald Trump’s 25% tariffs imposed on vehicles imported to the US. The Italian brand announced it will increase prices of certain models by up to 10%, although it will fully absorb the tariffs in others.
When President Donald Trump slapped a 25% tariff on all vehicles imported to the United States, Ferrari didn’t exactly break a sweat in response. Instead, the Italian automaker announced it would raise prices on certain models by as much as 10%, though it’s also absorbing the tariff costs on others.
Since all Ferrari vehicles are made in the Maranello factory in Italy, they’re inevitably subject to the 25% tariff when they land on America’s soil. However, Ferrari has decided to shield some of its models, including the Roma, 296, and SF90 lines, from any price hikes. In these cases, the added cost won’t be passed on to customers.
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For the rest of Ferrari’s lineup—think Purosangue, 12Cilindri, and F80—the price will increase by 10%. The company will absorb the remainder of the cost. Unsurprisingly, the F80, Ferrari’s flagship hypercar, will be hit the hardest, considering its base price is already a mind-boggling $3.5 million (plus an extra $350,000, for those keeping track).
Ferrari clarified that these price changes will only affect vehicles being imported to the USA starting on April 2, 2025. So, if you’re planning to pick up a Ferrari before that, you’ll still be safe from the tariff-induced markups.
Earlier today, Ferrari confirmed its financial targets for 2025, but the company also warned investors about a “potential risk of 50 basis points on profitability percentage margins.” Yet, despite this caution, Ferrari’s stock saw a 4.6% jump at the time of writing.
Will Ferrari Customers Even Notice the Price Increase?
In 2024, Ferrari sold 13,752 units globally, with 3,452 of those vehicles landing in the US alone—its largest market. In simpler terms, one out of every four Ferraris sold worldwide ends up on American soil.
According to analysts from Private Wealth Management firm Bernstein including Stephen Reitman, Ferrari customers in the US won’t be discouraged by the price increase:
Analysts at Private Wealth Management, including Stephen Reitman, believe the price hike will barely register with US Ferrari owners: “As we estimate the majority of Ferraris sold in the US go to owners who already own more than one Ferrari, any increase in new prices will be somewhat cushioned by the knowledge that the customer’s other Ferraris in their garage have seen their values rise as well.”
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However, in an interview with CNBC earlier this month, Ferrari CEO Benedetto Vigna said they must be cautious on how much of the added cost is passed to their customers:
“When we look at the client, we consider that these people to buy a Ferrari, they have to work. We have to respect them. Because for us, the most important thing is the client. So we need to make sure that we treat them in the right way.”
