- Ford offers $1,000 off the Mustang EcoBoost and $2,000 off the V8-powered GT.
- The discounts were announced after sales of the Mustang slipped more than 30%
- The 2025 Mustang GT saw a $3,700 price hike compared to the 2024 model year.
Classic American muscle cars, like the Ford Mustang, aren’t exactly a dime a dozen anymore. Sure, we’ve seen their continued popularity, but let’s face it, they won’t be around forever. So, if you’re still dreaming of driving one, it’s time to act while the opportunity’s still there. And now, Ford’s making it a bit easier to live that dream.
Ford has just dropped some good news for prospective buyers. The automaker announced that newly-ordered Mustang EcoBoost models come with $1,000 in Retail Customer Cash. That brings the starting price down to $30,920, which might make it a little more manageable for those who’ve been holding out for a more budget-friendly entry point into the pony car world. But for the true enthusiasts, the real prize is the V8-powered Mustang GT.
Read: Ford Jacks Up 2025 Mustang Prices Despite Minimal Changes
Whereas the EcoBoost variant has to make do with ‘just’ a $1,000 discount, the Mustang GT is offered with $2,000 in Retail Customer Cash, Cars Direct notes. This drops its starting price down to $44,560. With the Chevrolet Camaro and Dodge Challenger dead, the Mustang GT represents the last of its kind and, like all of its predecessors, is a well-rounded performance offering. Its 5.0-liter naturally-aspirated Coyote V8 also delivers one of the most thunderous soundtracks of any modern car.
Slow Sales And Price Rises
Ford didn’t say why it decided to offer these discounts, but it likely has to do with the Mustang’s poor sales performance. Sales dropped 36.4% in January and were down 32.2% in February from a year ago. Through the first two months of the year, the automaker sold 5,191 Mustangs across the United States, significantly fewer than the 7,886 over the same period last year.
While shoppers will welcome this $2,000 discount, it’s worth mentioning that the 2025 Mustang GT is still more expensive than when the seventh-generation model was launched for the 2024 model year. Price adjustments made by Ford late last year bumped up the Mustang GT’s MSRP by a hefty $2,700 for the Fastback, Premium Fastback, and Premium Convertible models.
Things got even worse for prospective Mustang GT buyers last December when Ford unexpectedly bumped the price by an extra $1,000. So, while the $2,000 discount sounds good on paper, those buying a 2025 Mustang GT will still be paying more than they would have if they bought a 2024 model.
