- Sales of the Mustang Mach-E jumped almost 62 percent in Jan-Feb.
- ICE Mustang sales fell 34 percent in the same period versus 2024.
- Ford brand slid 7.4 percent overall; Lincoln dropped by 14.2 percent.
The Ford Mustang Mach-E took a while to hit its stride, but more than four years after first going on sale it’s really charging. Sales of the electric crossover in the US leaped by 61.9 percent in the first two months of 2025 compared with the same period last year.
Ford shifted 6,841 Mach-Es in January and February of this year compared with 4,225 in Jan-Feb 2024. February’s figures were up 13 percent to 3,312, which means the real action happened in January.
Related: Ford’s Mach 4 Trademark Reignites Mustang Sedan Rumors
Buyer apathy regarding the VW ID.4 and a complicated Tesla Model Y situation (the Juniper facelift was imminent and half the country hates Elon Musk) no doubt helped, but the fact remains this is an impressive showing for a car that by conventional car industry wisdom should have already had a facelift to prevent sales sliding.
Unfortunately, sales of the ‘real’ Mustang are definitely on the slide. They dropped 34.2 percent from 7,886 to 5,191 in the first two months of 2025 versus the opening two months of the year before. And considering the S650 Stang was brand new for 2024, so is hardly old hat, and had the field all to itself now that the Chevy Camaro and Dodge Challenger are gone, it ought to have performed far better.
The Mustang is no dud, either. It’s had great reviews and still represents strong value. But having just celebrated its 60th birthday, it’s looking like a car that might not make 70 without a major rethink. The sad truth is people just seem to want SUVs these days, though not necessarily Ford ones: the Mach-E and Bronco (up 21 percent) were the only Ford SUVs to gain ground; the Blue Oval’s SUV lineup fell 21.5 percent to 108,011 units overall.
The company’s trucks fared better, increasing deliveries by 5.6 percent to 175,193 units, but the Ford brand as a whole slipped 7.4 percent to 288,395. Still, it performed better than Ford’s Lincoln luxury division, whose sales dropped 14.6 percent to just 13,224 in Jan-Feb.