- Tesla retained market dominance but saw an 8.6% drop in its market share.
- Rivian tumbled to ninth place overall, with a sharp 37.1% drop in Q1 sales.
- Ford’s F-150 Lightning remained the top-selling electric truck despite a dip.
Americans bought more electric vehicles in the first quarter of 2025, but it’s not just enthusiasm for clean energy that’s pushing the numbers. Sales of EVs were up 11.4% year-over-year, with some of that bump likely driven by fears of disappearing federal tax credits and looming tariffs. Gas-powered cars even saw some love, as buyers rushed to lock in purchases before incentives or prices changed. Crisis buying: it’s not just for toilet paper anymore.
More: Americans Are Buying Cars Like It’s Black Friday Before Tariffs Hit
For context, the entire new vehicle market (regardless of powertrain) grew 4.3% in Q1 2024, totaling roughly 3.9 million units, according to Auto News. That puts EVs at 7.6% of the market, a noticeable increase from last year, and a sign that electric adoption, while still uneven, continues to inch forward, at least for now.
Brands: Tesla Still Leads, But It’s Not All Good News
You probably guessed it that Tesla still wears the EV crown. The company moved 128,100 vehicles in Q1, capturing a commanding 43.5% share of the EV market. That’s still dominant, but it’s down 8.6 percentage points from last year. Some of that slip can be chalked up to delays in rolling out the updated Model Y. The rest? Probably a mix of market competition and the ongoing Elon Effect, a combo of social media theatrics and questionable business decisions that make both investors and buyers twitch.
Ford continues to hold a firm grip on second place, selling 22,550 electric vehicles in Q1, an 11.5% increase over last year, giving it a 7.7% share of America’s EV market. But the real drama happened just below that. Rivian, which held the No. 3 spot last year, tumbled all the way down to ninth place after a steep 37.1% drop, totaling just 8,553 sales. Hyundai, previously in fourth, slid to No. 6 despite a modest 5.1% gain to 12,843 units. Its Kia sibling dropped from fifth to eighth, as sales fell 24.1% to 8,665.
Taking their places, Chevrolet surged into the No. 3 spot with 19,186 units sold, recording a 114.2% increase, while BMW climbed to No. 4 with 13,858 deliveries, up 26.4% from a year ago. There were other notable shifts as well: Porsche more than tripled its EV sales in Q1, thanks to the Macan Electric. On the flip side, Mercedes took the hardest hit, with sales plunging 58.3%, despite aggressive lease deals and major incentives, as many of our readers have pointed out. For all the numbers and surprises, check out the full brand breakdown below.
BEST SELLING EV BRANDS
Models: The Y Slips But The 3 Soars
Looking at individual models, the Tesla Model Y still tops the US EV sales chart, but its grip on the lead has loosened. It delivered 64,051 units in Q1, marking a steep 33.8% decline from last year. The delayed launch of the standard facelifted “Juniper” version didn’t help matters, as only the pricier Launch Edition was available early in the quarter. We’ll see how the new Juniper performs once the entire range goes on sale.
On the flip side, the Model 3 is having its moment. It saw a huge 70.3% increase in sales, hitting 52,520 units in Q1. For perspective, that’s nearly as many as the next three brands (Ford, Chevrolet, and BMW) sold combined, at 55,274. Tesla’s aggressive sales strategy likely played a role, with improved lease offers and zero-percent financing, though that conveniently wrapped up in April.
More: Tesla Model 3 Performance Vs. BMW 330i xDrive, Which One Deserves Your $47K?
The Ford Mustang Mach-E maintained third place among EV models with 11,607 units sold, a significant 21% increase, helped along by solid discounts and lease incentives. Rounding out the top five were the Chevy Equinox EV (10,329 units), the Honda Prologue (9,561), and the Hyundai Ioniq 5, which saw 8,611 deliveries, a 26.2% jump.
Trucks: F-150 Still Rules But Cybertruck Catching Up
As for electric trucks, the Ford F-150 Lightning remains the best-seller, even though deliveries dropped 7.2% compared to the same period in 2024. Tesla’s Cybertruck, love it or hate it (and many do), is at least moving the needle upwards, with 6,406 units sold, up 128.5% over last year’s laughably small starting numbers.
GMC doesn’t separate sales by body style, but Rivian does, and its R1T pickup moved just 1,727 units this quarter, a massive 47% drop from Q1 2023. For all the flak the Cybertruck catches online, it’s still outselling the R1T by a wide margin. No, it’s not the million-unit-a-year miracle Elon once promised, but it’s still finding more buyers than the R1T and that should be sounding alarms in Rivian’s executive suite.