- Rivian is offering up to $13.5K in stacked discounts through multiple incentive programs.
- Existing Tesla owners can claim a separate $3,000 discount on Rivian’s electric vehicles.
- Base Rivian R1T starts at $69,900 before discounts, while the R1S starts at $75,900.
Rivian’s not exactly cruising into 2025. The EV startup reported a rough first quarter, with sales down 36% year-over-year and only 8,640 new vehicles delivered. That’s a hard hit by any measure. But if you’re in the market for a Rivian, the silver lining is this: getting behind the wheel of an R1T or R1S has just become significantly more affordable thanks to several new incentives.
Between April 1 and April 30, Rivian is offering what it calls an ‘Electric Refresh’ offer to anyone who trades in a BEV, hybrid, or ICE vehicle from any automaker. This offer is valued at $3,000, cutting a significant chunk off the starting price of both the R1T and R1S. For Canadian customers, the discount bumps up to CA$4,300 upon trade-in.
Read: If You Thought Tesla’s Q1 Was Bad Rivian’s Was Worse
This isn’t the only deal Rivian is offering. In a direct play for Tesla’s customer base, the company is also offering an additional $3,000 incentive to current Tesla owners and lessees. As reported by Rivian Trackr, these two deals can be stacked, bringing the savings up to $6,000. US shoppers who choose to lease a new R1T or R1S will also get a $7,500 EV lease credit, bringing potential savings up to a generous $13,500.
Stacking Deals, But Know the Fine Print
While this deal may sound too good to pass up, it’s worth remembering that dealers will generally lowball you with a trade-in valuation. More often than not, you’ll be able to sell your car privately for more than Rivian will offer at trade-in. However, trade-ins are valuable for those who aren’t comfortable or have the time selling a car themselves, and are certainly a more stress-free way of changing cars.
Until the smaller R2 and R3 models hit the market, the Rivian R1T and R1S remain out of the price range of many shoppers, even with these discounts. The entry-level R1T Dual Standard starts from $69,900, and the range tops out at $99,900 for the R1T Tri version. The Rivian R1S SUV is a little bit pricier, kicking off from $75,900 for the Dual Standard and topping out at $105,900 for the R1S Tri. Quad-motor versions of the R1T and R1S are also just around the corner, but prices have yet to be confirmed.
