- The French brand is giving away caps, suitcases, and Monopoly sets.
- Citroën’s new 2 CV will premiere as a concept and then launch in 2028.
- Original 2 CV delivered just 9 hp, but the new one will have much more.
Citroën is reviving one of its most iconic nameplates for the modern age. After lying dormant for more than 35 years, the 2 CV returns as a small EV, set to premiere at the Paris Auto Show in October. To stir up interest ahead of that debut, Citroën has kicked off an interactive social media campaign complete with prizes.
The new 2 CV campaign is inspired by a French board game, and five challenges will be launched on Instagram in the lead-up to the new car’s unveiling. The first of these games was shared a couple of weeks ago, simply asking followers how much horsepower the first 2 CV had. There were seven winners, each receiving a Citroën-branded version of Monopoly.
Read: Citroen’s Budget Fastback Looks Fast Only When Standing Still
The second game was a little more challenging than the first, though it still seemed pretty easy for 2 CV enthusiasts. This time, Citroën played the sounds of four different vehicles online, and players had to guess which sound was the 2 CV. Once again, the French brand is selecting seven winners, each of whom will receive a 2 CV cap.
Among the other prizes previewed for future games are a carry-on suitcase, a portable Bluetooth speaker, and a bright red Citroën drink bottle.
What Can We Expect From The New 2 CV?
As for the new 2 CV itself, a single teaser image has revealed it will have a small footprint just like the original, complete with a bulbous-looking roofline and pronounced front and rear fenders. It will also include LED headlights perched above the bumper and is shaping up to have quite a spacious cabin.
Technical specifications remain a mystery. It’s understood the car premiering at the Paris Auto Show will be a concept and that the production model will go on sale in 2028, priced at under €15,000 ($17,300).
