- Ford has revealed its upcoming electric truck will be named Fathom.
- It will be priced from $28,350 with pre-orders starting in early 2027.
- Built on the UEV platform, it comes standard with BlueCruise tech.
Ford has taken the wraps off the name and starting price for its new electric midsize truck. The Fathom will be the first vehicle riding on Ford’s flexible Universal Electric Vehicle (UEV) architecture, and it targets mainstream buyers with an aggressive $28,350 sticker for the standard-range model. Factor in the $1,595 destination charge and you’re at $29,945. That lands $3,545 above the Slate Auto, which opens at $24,950 for a bare-bones truck with crank windows and no speakers, before a $1,450 destination fee brings its total to $26,400.
That $28,350 keeps Ford’s sub-$30k promise honest, at least until you get to taxes, title, registration, and fees. Pre-orders open in early 2027, with the first deliveries later that year.
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As for the name, Ford skipped a numerical badge like the F-150 and spent nine months hunting for the right word. Fathom started as the span of outstretched arms, then became a nautical verb for measuring water depth, and eventually a metaphor for deep comprehension. For Ford, that makes it a fitting stand-in for the work of understanding the customer.
Ford says the new model will have “more passenger volume than a Toyota RAV4,” seating five adults on top of a frunk and a bed. It also comes with a large touchscreen, bidirectional charging, a digital key, and Apple Maps, and every truck is BlueCruise-capable for hands-free highway driving.
More: Ford’s $30K Electric Truck Will Run Apple Maps, Not Google
The company also put out an animated teaser video built around all the memories a truck can help create. The scenarios run the gamut. including surfing, playing music, mountain biking, camping, getting married, starting a business, moving into a new home, road trips, and more.
What We Know So Far
The Fathom is the brainchild of Ford’s California-based skunkworks team, formed in 2022 to work outside the usual corporate bureaucracy and build an affordable yet profitable EV.
It’s the first production model to ride on the new Universal Electric Vehicle (UEV) platform. According to Ford, large aluminum unicastings trim 27% of weight versus rival setups while cutting parts by 20%, fasteners by 25%, and factory workstations by 40%. The truck also uses a 48-volt electrical architecture, with a wiring harness that comes in 4,000 feet (1,219 meters) shorter and 10 kg (22 lbs) lighter than the ones in Ford’s first-generation EVs.
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Power comes from lithium-iron-phosphate (LFP) battery cells built at Ford’s BlueOval Battery Park in Marshall, Michigan, using technology licensed from China’s CATL. Entry-level models get a basic pack, while extended-range variants are expected to manage 300 miles (483 km) despite using one-third fewer cells than the automaker’s first-gen EVs.
Designers and engineers leaned hard on aerodynamics, dropping the roof height as far as they could to stretch range.
Production rests on a $2 billion investment in the Louisville Assembly Plant in Kentucky, which ditches the traditional linear assembly line for a parallel “tree-shaped” layout. Expect more Fathom details over the coming months as pre-orders in early 2027 draw closer.
