- Volvo’s new product offensive includes 13 new model launches in 4 years.
- Seven models will reach Western markets, and six will be reserved for China.
- Lineup to include hybrid and EV powertrains across different bodystyles.
Volvo has presented what it calls “the largest and most ambitious global product push in its 99-year history”, in an effort to improve profitability and double its market share. The automaker will launch 13 new models by the end of 2030, including hybrids and EVs.
The announcement comes shortly after Volvo introduced updated versions of the XC40, EX40, EC40, and XC60, alongside a new plug-in hybrid powertrain for the XC60 and XC90 with up to 124 miles (200 km) of EV-only range.
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Unlike the aforementioned extensive facelifts, the 13 announced models will be all-new. Seven are destined for Western markets including Europe and North America, while the other six will be heading to China.
More importantly, Volvo has confirmed that its future lineup will include cars in new segments, so expect a few surprises, and a potential return to wagons.
More: Volvo May Bring Sedans And Wagons Back To America
The company will preview an evolution of its styling language with a new concept car in 2027. This will be penned under the direction of Thomas Ingenlath, who returns as Volvo’s Chief Design Officer after a seven-year stint as the Polestar CEO.
The new models destined for Western markets will ride on the SPA2 (EX90, ES90) and SPA3 (EX60) architectures, using the HuginCore computing platform. The Chinese models will use shared platforms and a market-specific tech stack developed in collaboration with parent brand Geely. The goal is to increase component commonality across Geely Group vehicles from the current 10 percent to as much as 30 percent by 2030.
Hakan Samuelsson, Volvo president and CEO, said: “Our showrooms will look very different in 2030”, adding that they want to become “the leading premium car brand”. The CEO outlined the four pillars behind the new product offensive as “regionalized product offerings, leadership in electrification, unique synergies with Geely, and complete customer offers that goes beyond the car alone”.
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Overall, Volvo wants to double its market share by introducing more EVs alongside third-generation hybrids for those not ready to make the switch. The company promised to treat its customers with regular over-the-air software updates, and make buying a new Volvo easier and more transparent with special offers and fast-delivery model variants.
