The all-new Audi Q7 has lot’s of new tricks up its sleeve, and with the arrival of its new Advanced 3D Sound, your music will take on a whole new dimension.
It is a fact of life. We love listening to music while driving, while waiting at a light, while parking, just about every situation behind the wheel is instantly improved when we start playing some tunes. The new Q7’s 3D sound system will give those tunes a spatial dimension where instead of just getting left and right channels, you also get spatial height. According to Audi, this “third” dimension will give your music more fidelity, which is the ultimate goal for any sound system fanatic.
The way the 3D sound system works is that it uses a complex algorithm that calculates the control signals in each speaker, breaking down the data into spatial components. Basically it turns sonic reflections into a matematical models, the same reflections that usually bounce off floors, ceilings and walls – depending on where the original recording you’re listening to was done.
In the second stage of the process, the sound is reassembled inside the car so that the pattern created corresponds to the original recording room. Pretty much you’re hearing what anybody who was sitting the same room where the song was recorded was hearing.
The new 3D sound uses 11 channels and a grand total of 23 speakers, four of which are positioned in the A-pillars and are the ones responsable for the spatial height. This system will work with any type of audio you provide it.
The system will work with both Bose and Bang & Olufsen, but it was Audi themselves who developed the technology in partnership with the Fraunhofer Institute for Integrated Circuits in Erlangen, Germany.
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