Why on earth would someone graft Wolverine’s adamantium claws on the back of a 2016 Kia Sorento? We’ll, they’re actually up front too and the reason for that is purely promotional.
Kia created the X-Men-inspired Sorento as part of a collaboration with Twentieth Century Fox Home Entertainment to promote their upcoming Blu-ray and DVD release of the “X-Men: Days of Future Past”, and in a marketing twist, its sponsorship of the Australian Open 2015 as well.
How do those two mix, you ask? We’ll let Kia do the explaining:
“Kia will release a video on its Facebook page and YouTube in mid-December, showing Rafael Nadal teaming up with the X-Men and taking on the Sentinels – the robotic antagonists from the latest film in the X-Men franchise- who are threatening the Australian Open 2015. To save the first Grand Slam tournament of the year, the X-Men and Nadal are helped by a ‘Kia X-Car’, which leads the attack against the Sentinels.”
Get it now? Kia will also showcase the X-Men Sorento at Melbourne Park throughout the tennis tournament, which takes place from 19 January to 1 February 2015.
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