Whatever you sell, you have to show customers that you have complete confidence in your product, especially when you’re in the armored cars business.
As you will see from the following video, the folks from Texas Armoring Corporation (TAC) believe in their products so much that they let the company’s president and CEO Trent Kimball sit behind the wheel of an armored Mercedes-Benz GL SUV while one of his subordinates fired shots at the windshield with an AK-47.
You will no doubt notice that the shooter never fired twice in the same spot (it would have probably been too dangerous), but he did cover the entire area of the windshield with bullets.
Obviously nothing happened to the CEO, otherwise the video wouldn’t have been released in the first place. Scroll down to watch an example of product testing at its finest.