For the first time in the company’s history, Toyota is giving away one of its fuel-cell vehicles to a customer, with he or she owning the car rather than leasing it.
The car to be given away is Toyota’s new Fuel Cell Vehicle (FCV), which will arrive in California in late 2015. Toyota and the Environmental Media Association (EMA) are offering the opportunity to own the company’s first mass-produced zero-emission hydrogen vehicle.
As the infrastructure to support the vehicle is currently only available in California, prize applicants must be residents of this state. Residents can purchase opportunities to win at www.biddingforgood.com for a cost of $100 per ticket or $500 for six. All the proceeds will benefit programs of the EMA, a nonprofit 501(c)3 dedicated to harnessing the power of celebrity and the media to promote sustainable lifestyles.
The winner will be announced on October 18 at the 24th annual EMA Awards at Warner Bros Studios. The EMA awards honor individuals from the entertainment industry for efforts to promote environmental messages.
“Hydrogen fuel cell technology is the next big leap in automotive history, and through this extraordinary drawing, we’re seeking bold drivers ready to embrace that future,” said Bob Carter, senior vice president of Automotive Operations, Toyota Motor Sales.
The Toyota FCV combines hydrogen and oxygen from the air to generate electricity that can power the car approximately 300 miles (483 km) on a single fill-up. The car only emits water vapor.
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