This Special BMW i8 Sold For $825,000 At Pebble Beach

Maybe it was Jay Leno’s presence driving the bid up, but someone paid six times the retail price for a new BMW i8 this weekend.

The car was sold Saturday night during during Gooding & Company’s annual Pebble Beach Auctions, presented by both Leno and BMW North America CEO Ludwig Willisch. It fetched $825,000, up substantially from the $135,700 sticker price of an i8. BMW says it’s a record price for an i8 sold at auction, although how many i8s have actually been auctioned off yet, anyway?

The very expensive i8 is a one-off from the BMW Individual collection, painted in Frozen Gray paint with brown leather interior and a set of matching Louis Vuitton carbon fiber luggage.

Also at Pebble Beach this weekend, BMW delivered a few of the first i8s to customers at a private event. Those customers include racing chief Roger Penske and auto dealer Rick Hendrick, as well as a bunch of CEOs and tech people.

For everyone else, the i8 goes on sale this fall at BMW dealerships, but expect a wait for one.

By Zac Estrada