There’s clearly no recession to speak of anymore, at least not if we look at Rolls Royce which sold 33 percent more cars in the first six months of 2014 than it did in the corresponding period of last year. Apparently, the sales surge is, in no small part, down to “particularly strong performance in Europe,” where sales were actually up 60 percent.
The next region of growth for Rolls Royce was the Asia Pacific area, which recorded 40 percent better sales, while the Middle East could only must a 30 percent increase.
The best performing single market, though, was the German one, where sales actually doubled. In regards to the US, Rolls doesn’t state exactly by how much, but here too sales were on the upswing, showing “double-digit growth.”
Torsten Müller-Ötvös, Chief Executive Officer for Rolls-Royce Motor Cars, had this to say:
“This is an excellent half-year result and demonstrates the continued confidence that our customers have in our company and our fine cars. The new Rolls-Royce Wraith has been a stunning success in the super-luxury segment, setting new modern style and technology leadership benchmarks. Wraith complements the pinnacle performance of the incomparable Rolls-Royce Phantom and the new Rolls-Royce Ghost Series II, the latter first arriving in markets in autumn this year.”
By Andrei Nedelea
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