Ford strategy to revamp Lincoln appears to be working, although the luxury car manufacturer has a long way to go before it can compare itself with Cadillac.
Sales of the Lincoln MKZ sedan and the Lincoln MKC crossover, which hit dealerships the last weekend in May, helped boost the brand’s May sales by 21 percent, with the year-to-date sales performance also up 21 percent.
“Lincoln is now the fastest growing full-line luxury brand in America, through May of this year,” said Erich Merkle, U.S. sales analyst, Ford Motor Company. Lincoln sold 3,714 MKZ sedans in May, with the model having its best May ever. Year-to-date sales of the MKZ were up 42 percent.
Even though the MKC only hit showrooms during the last weekend in May, Lincoln sold 677 units in the last few days of the month. Sales are expected to grow even further as the MKC enters its first full month of availability. Lincoln is currently hosting media drive events for the MKC in Santa Barbara, California, and is preparing to launch the refreshed Lincoln Navigator in the next few months.
The Lincoln MKC will also be sold in China alongside the MKZ sedan when the Lincoln brand debuts there later this year.
By Dan Mihalascu
PHOTO GALLERY
