Your Guide to Super Bowl XLVIII's Automotive TV Spots [Updated]

Update XI: Bruce Willis is Honda’s spokesman for the brand’s efforts in safety

Update X: Chrysler plays the ‘made in/by Detroit’ card again with an ad for the new 200 sedan that features American singer/songwriter Bob Dylan who tells us, “let Germany brew your beer, let Switzerland make your watch, let Asia assemble your phone, we will build your car”

Update IX: Jeep Brand’s 60-second spot named “Restlessness”The sixty-second “Restlessness” focuses on the all-new 2014 Cherokee a

Update VIII: Chevrolet’s second spot dubbed “Life” reminds us of World Cancer Day and asks social media users to support American Cancer Society’s Road to Recovery program

Update VII: Need for Speed aired a new movie trailer during Super Bowl, while also releasing a second clip online

Update VI: Maserati showed its first-ever Super Bowl commercial with a 90-second spot for the all-new Ghibli titled “Strike”

Update V: Ford previews Big Game ad with James Franco

Update IV: Chevrolet is promoting a new automotive…bachelor in its first Super Bowl spot, the 2015 Silverado HD

Update III: More than a decade after the last Matrix movie, Laurence Fishburne reprises his role as Morpheus for the new Kia K900

Update II: Jaguar posted a second spot named “British Villains Rendezvous” (and yes, that’s actor Tom Hiddleston who plays Loki in the Thor and Avengers movie franchises), while Toyota published a longer version of its big game ad starring Terry Crews and the Muppets

Update: Volkswagen just released its second Super Bowl spot dubbed “Wings”

Yes, it’s that glorious time of the year for sports fans in the States, the annual championship game of the National Football League (NFL), commonly known as the Super Bowl. This year’s final will see the Denver Broncos and Seattle Seahawk go head-to-head on Sunday, February 2, at the MetLife Stadium in Rutherford, New Jersey.

Even if you’re not that into sports, or…sofa-drinking and snack battles, there’s one more game played outside the field, but right inside your home: television spots.

Automakers and car-related brands are among the most prominent players in this game, vying to draw as much attention as possible from the tens of millions of viewers hooked on to their television sets.

And rightfully so, as since 2010, the Super Bowl has repeatedly held the title of the most watched program on television, drawing in an average of 106.5 million viewers in 2010, 111 million in 2011, 111.3 million in 2012 and 108.7 million people last year.

In this posting, we’ll share with you all the automotive industry and people related commercials and teaser spots from Super Bowl XLVIII, adding them as they come in.

VIDEOS

Audi