A report from USA Today says that Ford’s exeutive VP in charge of global marketing, Jim Farley, recently announced that Lincoln may, in fact, switch from the current American naming scheme to one that revives old historic names, but only for the Chinese audience.
The arguments that stand behind the reasoning are a) the brand has a lot of iconic names under its belt that it no longer uses and b) it is apprently believed that Chinese people actually remember the old days of Lincoln luxury, what the cars from that period were called and what they stood for.
Deems quite unlikely given the cultural and historic background of the country, but we’ll see how it pans out for them once the fully-fledged country-wide introduction enters full swing.
So, in a weird turn of events, North America, which is the traditional home market for Lincoln cars will boast models designated by three capital letters, the first two of which are “MK,” while China will get Zephyrs and Continentals.
By Andrei Nedelea
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