Toyota is upping the game in the increasingly competitive green field of regular and plug-in hybrids as well as pure EVs by following the example of other brand such as GM with its Chevrolet Volt and Nissan with the Leaf, and lowering prices for its Prius Plug-in Hybrid (PHEV).
Without performing any reduction in vehicle content, Toyota reduced MSRP on the base 2014 Prius Plug-in Hybrid by $2,010 (or -6.3 percent) to $29,990, and on the better equipped Prius Plug-in Advanced, by $4,620 (or -11.7 percent) to $34,905.
None of the above prices includes destination and handling, while it’s worth mentioning that the plug-in version of the Prius also qualifies for a Federal Tax Credit of up to $2,500 in addition to the State of California’s Clean Vehicle Rebate Program (CVRP) which offers a $1,500 rebate.
Toyota said U.S. sales of the 2014MY Prius PHEV with the lowered starting prices will begin in November.
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