With the popularity of gaming consoles having grown considerably over the past couple of decades (yes, it’s been that long – for example, the original Playstation was released in 1994), it shouldn’t surprise anyone that manufactures are looking into these devices to promote or even debut their products.

Today, Mazda announced on its FaceBook page that it will be revealing something new on Microsoft’s Xbox console at 8:45 PM EDT on Thursday, June 26.

Mazda’s statement doesn’t really tell us anything about what the big surprise is, but the teaser picture with the “Gamechanger” hashtag does include a car’s front grille, which has led many to believe that the Japanese company may very well debut the all-new generation of the Mazda3 hatchback. Of course, it could be a different car altogether, or perhaps not even a new model. We shall see.

For what it’s worth, the new 2014 Mazda3 is scheduled for a public premiere this fall, possibly at the Frankfurt auto show in September.

Story References: Worldcarfans

Mazda Release:

“Revealing a game changer takes one groundbreaking event. On June 26, Mazda’s partnering with Xbox LIVE and Metric to pull off a reveal unlike any other.

Tune in at 8:45 p.m. EDT on your Xbox console and select the Mazda banner to experience our exclusive, first-of-its kind concert reveal with Metric. And don’t forget to grab a free commemorative T-shirt for your avatar.

If you haven’t already downloaded the live event player app on your Xbox, please follow the instructions below:

1) Starting on June 24th, click on the Mazda #GAMECHANGER tile that will take you to the custom Mazda #GAMECHANGER experience from your Xbox LIVE Homepage

2) Click on the link to download the Xbox LIVE Event Player

3) Tune in on 6/26 to watch the #GAMECHANGER Mazda reveal

You can also follow live coverage of the event on our #GAMECHANGER Facebook tab in the comment section below.”

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