Fiat is promoting the North American launch of the 500L five-seat MPV with a funny commercial that shows “how different America might have been if the Italians had invaded instead of the British.” The ad is really funny, even more given the historical inaccuracies in the video.
It shows some locals being alerted that the British are coming. At a closer look though, the guy with the spyglass notices that it was the Italians that were coming, not the British. Surprisingly, the “invaders” don’t arrive by boat, but in a fleet of Fiat 500L minivans. All of a sudden, the locals are changing their clothes and arrange themselves for the guests – especially the women.
The message of the commercial is that an Italian invasion would have been way cooler than a British invasion, as one of the women says at the end of the commercial: “This is gonna be so much better than the tea party.” Scroll down to watch the ad.
By Dan Mihalascu
VIDEO