Ram Trucks has unveiled a special edition, one-off “Man of Steel” Power Wagon truck based on the Ram 1500 to mark the company’s collaboration with Warner Bros. for the latest Superman movie called “Man of Steel”, arriving in theaters June 14.
The truck features special “Man of Steel”-inspired design cues, colors and branding. Painted Dark Ceramic Gray, the truck has a high-gloss black roof with Anodized Red grille accents, forged-aluminum, satin black 17-inch off-road wheels, Superman logos on the front grille and rear tailgate and a custom vehicle wrap inspired by the crest and texture of Superman’s suit.
On the inside, the special truck features custom mesh seat inserts reminiscent of Superman’s suit with integrated Superman logos on the seats and console, Pewter leather seats and Anodized Red paint trim accents on the doors, steering column, radio cluster and seats. There’s also “Man of Steel” logo badging on the glove box and a “Man of Steel” screen backdrop and start-up screen on the radio cluster.
The truck will debut on June 10 in New York City at the world premiere of the movie and will be auctioned off for charity at a later date.
“Ram celebrates those who dare to be great and never back down from a challenge,” said Reid Bigland, President and CEO, Ram Truck Brand. “This is the essence of Superman and also embodies our Ram truck buyers, who believe in hard work, integrity and standing up for what is right,” he added.
Besides the one-off model, Ram Trucks and Warner Bros. have also launched a new co-branded commercial for the Ram 1500 and the “Man of Steel” movie. Chrysler Group provided vintage trucks and other vehicles to Warner Bros. for integration into key scenes in the movie. You can check out the commercial after the break.
By Dan Mihalascu
PHOTO GALLERY
VIDEO