The latest offerings from Chrysler’s SRT division always seem to “pop” out color-wise, especially when the cars are all polished up on the motor show floor. This is not by accident, as each car in the range gets its own bespoke colors, which is chosen with a number of factors in mind. First off, there is the car’s history, then there’s its general shape, and finally it’s what SRT wants to show with a particular model.
For example, take the Jeep Grand Cherokee SRT, which they call “stealth”, and suggest that it looks best in black. The Chrysler 300 SRT8 is a silver car in their view, while the Dodge Challenger’s color palate is based more on history than anything else, with lots of striking finishes.
The great results they have achieved in this department are not accidental, and a number of steps have to be completed in order for a color to actually touch the body of the car. First, they send a request to the paint supplier, which in turn sends back a small piece of metal/plastic that has the specified paint applied.
Then, once it gets the go-ahead, a bigger panel is painted, to see if it looks good, then it goes onto an actual car. It’s distinctly convoluted process, which is probably quite time-consuming, but it gets the job done.
By Andrei Nedelea
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