While we don’t doubt that it’s for a good cause, the dressing up of Kia’s vehicles in automotive costumes inspired by the superheroes of DC Comics’ Justice League, is kind of getting out of hand.
In New York today, Kia released the seventh of a total of eight customized vehicles representing characters from the Justice League, the Wonder Woman-themed Sportage, complete with a see-through panel in the passenger compartment that displays the superheroine’s tiara, bracelets and glowing ‘Lasso of Truth’.
“Like the rest of the Justice League-inspired vehicles, this customized Sportage signifies a meaningful collaboration between cars and pop-culture,” said Kia Motors America executive vice president, Michael Sprague. “And for the first time, here in New York, all seven vehicles are standing together in one place to raise awareness for DC Entertainment’s very worthy ‘We Can Be Heroes’ giving campaign.”
As for the eighth and final vehicle of the series that was created to raise awareness for “We Can Be Heroes” giving campaign, Kia said it will be “an amalgamation of all seven Super Heroes in one”. We can’t wait to see it…
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