How would you imagine a high-ranking executive of a large gaming company like Electronic Arts (EA) arriving at work? Sure, the developer has produced some popular racing games like Need for Speed and the Burnout series, but what about its management; do they have any real love/interest for cars?
We cannot speak for all the top brass, but we can tell you that Patrick Söderlund, the executive vice president of the EA Games Label, definitely seems like our kind of guy; from the car the Swedish native rolls in, to the fact that he makes a point to note in his ‘About’ page on EA that he spends his spare time driving race cars.
If you’re still not convinced, check out the following video of Söderlund hooning around at the company’s parking lot in his matte-black BMW 1 M Coupe.
Okay, we’ll agree that there’s some promotion going on here, too, since the release of the video with Söderlund coincides with the announcement of a new DLC (downloadable content) for Need for Speed that includes the BMW 1 M Coupe, but we’re still impressed with the Swede.
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