In a world where advertising is just about everywhere you look, it should come as no surprise that companies are quite fond of the communication tool known as “product placement”, in which brands and their goods are integrated into storylines.
In the automotive industry, BMW is no stranger to product placement in movies, with its cars having been prominently featured (indirectly advertised) in many films, including three James Bond flicks with Pierce Brosnan in the role of 007.
More recently, BMW’s marketing team placed a Z4 roadster in the zombie film “Warm Bodies”, which was released in theaters on February 1, 2013.
For those of you who won’t be running to cinemas to see the movie that USA Today’s Scott Bowles described as a zombie story that makes “‘Twilight’ look positively intellectual“, BMW released its own trailer that contains scenes with the Z4 and which you can watch for yourself after the break.
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